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Ritzenthaler dives into terry bath products

West Conshohocken, PA — The John Ritzenthaler Co. is broadening its product category mix beyond kitchen textiles and delving further into terry goods with the expansion of its bath line.

The company originally launched a small bath line about two years ago with limited offerings.

"We've become pretty serious about being in the bath business from here forward," Debby Stirner, director of design and product development, told HTT.

For the New York Home Textiles Market in October, the company will more than triple the size of its fashion bath towel business by 200 skus within five design collections.

The reason, Stirner explained, is mainly because the bath category poses the best route for the company to significantly grow its successful terry business outside the long-established kitchen textiles category.

All of the bath towels — available as bath, hand and tip ensembles — are constructed of Turkish wring-spun combed cotton and made slightly larger in size than standard bath towels at 30'' x 54''. They are imported from Turkey and manufactured at a facility that the company already works with to produce kitchen textiles.

The initial five collections are composed of the following constructions and styles:

  • a sculpted textured solid-color jacquard, available in eight colors and four designs, including Greek key, chevron, swirl and puzzle;

  • a two-color jacquard, available in five different tonal colorations and four contemporary designs, including bamboo, ombre stripe and tropical leaf;

  • a jacquard-based towel that utilizes a unique weaving technique to give the illusion of a 3-D embroidered design, available in nine designs, all on an ivory base and featuring the inset design in two colors;

  • a mercerized cotton towel with a jacquard border and embroidery, available in three designs, each on a white base with colored icons;

  • and a two-toned terry towel, available in four bright colors that each feature a white bottom border with embroidered floral designs.

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