Calvin Klein Home shifts to White Label
February 23, 2007-- Home Textiles Today,
New York – In a move designed to expand the number of doors carrying the line, Calvin Klein Home is phasing out its Khaki Collection, and moving to the Calvin Klein White Label program of comforter sets, duvet sets, and sheet sets.
White Label will be available only to the department stores carrying the Calvin Klein Home program currently, but will facilitate expansion into additional doors that have not been able to physically present the other programs, said Rudy Schmatz, chairman of the Calvin Klein Home division of DWI Holdings, the licensee for the home textiles segment.
Currently the brand is featured at Bloomingdale’s, Macy’s, macy.com, Dillard’s, Carson’s, and Fortunoff.
The price points for White Label are about 30% lower than Khaki had been, and the designs are targeted to a younger customer than either Khaki or Collection, Schmatz noted. Designs include graphic motifs, geometric linear effects, leaves and vines, and colorings that range from persimmon to aqua to more signature khaki/cream combinations.
Related Content By Author
Industry Related Content
Live from Intertextile Shanghai Home: Day 3