Calvin Klein Home shifts to White Label
February 23, 2007,
New York – In a move designed to expand the number of doors carrying the line, Calvin Klein Home is phasing out its Khaki Collection, and moving to the Calvin Klein White Label program of comforter sets, duvet sets, and sheet sets.
Currently the brand is featured at Bloomingdale’s, Macy’s, macy.com, Dillard’s, Carson’s, and Fortunoff.
The price points for White Label are about 30% lower than Khaki had been, and the designs are targeted to a younger customer than either Khaki or Collection, Schmatz noted. Designs include graphic motifs, geometric linear effects, leaves and vines, and colorings that range from persimmon to aqua to more signature khaki/cream combinations.
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