Polo Ralph Lauren forms lifestyle branding group
January 8, 2007,
New York-- Polo Ralph Lauren Corporation is starting a new group, Global Brand Concepts, which will develop new lifestyle brands for specialty and department stores, ranging from apparel to home furnishings.
President and coo Roger Farah added, "We are setting up a structure which can basically be a one-stop shop for companies in need of niche opportunities to meet customer's demands."
The brand currently has a position in home categories with licensees such as WestPoint Home for bed and bath, Yves Delorme for luxury linens, Bacova for bath rugs, a Town and Country division for table linens, and Henredon for furniture.
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