Polo Ralph Lauren forms lifestyle branding group

New York-- Polo Ralph Lauren Corporation is starting a new group, Global Brand Concepts, which will develop new lifestyle brands for specialty and department stores, ranging from apparel to home furnishings.

Chairman and ceo Ralph Lauren noted, "There's a strong need in the marketplace for individuality to drive traffic into stores. We will meet that need by partnering throughout the process on quality design, operations, marketing, merchandising, and advertising. We can be all of that for stores looking for new, specialized brands."

President and coo Roger Farah added, "We are setting up a structure which can basically be a one-stop shop for companies in need of niche opportunities to meet customer's demands."

The brand currently has a position in home categories with licensees such as WestPoint Home for bed and bath, Yves Delorme for luxury linens, Bacova for bath rugs, a Town and Country division for table linens, and Henredon for furniture.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!