Mascioni Focusing on Quality
Carole Sloan -- Home Textiles Today, February 7, 2005
New York — Mascioni s.p.a. is out to bring back classic standards of quality to the world of home fashions.
Alberto Mascioni, president of the Italian-based company, explained that with the industry — especially in the sheet business — so focused on elements such as thread count, “There is an opportunity to focus the attention of consumers on quality, and how to maintain the quality of a home textiles product throughout its life.”
Today, he pointed out, “Colors fade, the softness disappears, and optical brighteners in laundry detergents impact color and wearability.”
In the current home textiles marketplace, he explained, “Everyone is offering the same product; it's a battle over price. We are developing new quality elements and soon will be in a position to come to market with them.”
He added, “We are already in talks with our customers — and have found interest from them.”
Another piece of the company's growth strategy lies in the hospitality business, especially with boutique hotels. “Small is better is coming back,” Mascioni said.
While focusing on the hospitality business is a departure from its long-time specialty of high-quality printing and finishing fabrics, “It's a very exciting business. It's a demanding clientele, and we're approaching the business by concept — not items. We are offering lifestyle packages of sheets, towels and table linens,” he added.
The company, Mascioni said, is also doing some manufactured product for retailers, “smaller retailers that are looking for differentiated product and higher quality. I see a parallel beginning in retailing, as in hospitality with boutiques — service and quality and product.”
Looking ahead, Mascioni said, “It could be an option for us to have some facility in China to interest the growing Chinese consumer market.”
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