Martha to help fete Macy’s 150th birthday
Home & Textiles Today Staff -- Home Textiles Today, October 6, 2008
Cincinnati – Martha Stewart and her business partner chef Emeril Lagasse will co-host an Oct. 24 cocktail gala in New Orleans, where two new stores will open as part of the Macy’s 150th anniversary celebration this month.
As with most of the related events, fashion designers and style icons will be highly visible at the gala: Tommy Hilfiger, Steve Madden, Russell Simmons and others will attend.
Special events will be held chainwide on Oct. 25. The Herald Square flagship store will hold its gala on the exact founding day, Oct. 28.
Events start rolling this week, as TV celebrities join in the Macy’s Passport Celebrity Catwalk Challenge, to air on NBC the evening of Saturday, Oct. 11, hosted by Tori Spelling. The Macy’s Passport fashion show will then appear in theaters in 27 cities around the U.S. on Oct. 23, as an all-proceeds fundraiser for local HIV/AIDS organizations, the retailer said.
“There are very few brands today that can claim the longevity and legacy of ours, and I am endlessly proud to be at the helm of such a dynamic and beloved American institution,” said Terry Lundgren, chairman, president and ceo of Macy’s, Inc.
Celebrity Branding at NY Home Fashions Market