IKEA uncovers a new promotion

IKEA adds an interactive touch to its latest holiday poster ad campaign, which also helps customers with their gift wrapping for the holidays. In four designs, each poster includes six sheets of wrapping paper, emulating actual IKEA textile designs, which passersby can tear off and use as they wish. IKEA 'elves' replenish the posters with new sheets as needed. The campaign includes such markets as New York, Chicago, Los Angeles, San Francisco, Philadelphia, Pittsburgh and Washington and is part of IKEA's 'unboring' ad campaign, which it launched in September.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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