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IKEA uncovers a new promotion

IKEA adds an interactive touch to its latest holiday poster ad campaign, which also helps customers with their gift wrapping for the holidays. In four designs, each poster includes six sheets of wrapping paper, emulating actual IKEA textile designs, which passersby can tear off and use as they wish. IKEA 'elves' replenish the posters with new sheets as needed. The campaign includes such markets as New York, Chicago, Los Angeles, San Francisco, Philadelphia, Pittsburgh and Washington and is part of IKEA's 'unboring' ad campaign, which it launched in September.