Tuesday Morning wants to double store base

NEW YORK — Event-based discount retailer Tuesday Morning feels that in view of the favorable value-oriented market, it can double its store base to more than 1,000 stores, up from its year end total of 577.

It is underpenetrated in the Northeast, said Loren Jensen, chief financial officer and executive vice president, but there "are opportunities coast to coast."

California, one of the retailer's denser states with 72 stores, could add more, for example. Small markets, where perhaps the only department store closed as department-store retailers pulled back, are other areas ripe for its format, he added.

Its low-cost operating model can fit it in many destination spots, but, "You will never see us on the end cap in a shopping center," Jensen told attendees at SG Cowen's Consumer Conference last week. "We manage our real estate dollar very carefully."

Requiring only $95,000 for fixturing and start up costs, and $135,000 for net inventory, a new store will reap a 70 percent return on investment within a year, said Jensen.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!