UF&D Enters Luxury Linens
Michele SanFilippo -- Home Textiles Today, October 10, 2005
Des Plaines, Ill. — United Feather & Down is getting into luxury top-of-bed with Casa Poggesi, a new line of Italian-made bed linens and coordinating down bedding by designer David Poggesi.
The company is also rolling out its Weatherproof license — a major apparel and accessories brand that's new to home — as well as its highest-end Pinnacle bed collection at the New York Home Textiles Market.
The new Casa Poggesi line includes three collections with two to three designs in each and such constructions as the 600-count Palazzo, 400-count Milan and 300-count Versilia in a wide range of colors. A blend of Lyocell and silk is also used in some of the down bedding. UF&D has exclusive distribution rights to the line in North America and will manufacture coordinating down-filled products. Prices will be competitive for fine linens.
Products in the Weatherproof utility collection are designed to be durable, long-lasting and easy to care for. A tagline of “Weatherproof your life” is being used for the new home licensees: UF&D on utility bedding and sleeping bags, and Renaissance-Fayette for flannel sheet sets, micro-fiber blankets/throws and thermal blankets.
Four initial styles will debut with coordinated linens and top-of-bed, featuring such fabrications as washable wool, Lyocell down, and fabrics with water, stain and wrinkle resistance attributes.
“Weatherproof is a very exciting new license for us,” said Brandon Palmer, United Feather & Down's executive vice president. “It is a well-known brand in the outerwear world that's about functionality, features and benefits, as well as creating that ideal sleeping environment in the home.”
He said price points will be moderate and target specialty and department stores. A queen down comforter will retail for $129.99 to $199.99 and pillows for $29.99 to $79.99.
According to Charles Schlang, CEO of Renaissance-Fayette, “We are taking on a contrarian approach to home textiles by focusing on cold-weather items first. In light of what's going on with fuel costs and natural gas prices, it's a wonderful collection to help consumers save on energy costs.”
UF&D's third new collection is Pinnacle in 700-count cotton, single-ply yarns woven with multi-weft technology for pillows, pads, blankets, comforters and soft beds in 700-fill power white goose down or Opulence micro-gel fiber down-alternative fill.
According to Bob Hickman, vice president of sales and marketing at United Feather & Down, the Pinnacle utility bedding collection is the company's new highest offering with 700-count single-ply satin weaves.
“We wanted to have a breadth of product for consumers with these new collections that address luxury, quality, function, benefits and fashion. We wanted to have a real launching pad to be able to talk about the value of quality down products,” added Palmer.
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