Sony Pictures taps creative vp

Culver City, CA — Sony Pictures Consumer Products (SPCP) this week promoted Christiane Friess promoted to the post of vp of creative, reporting to executive vp Al Ovadia.

Previously, Friess worked as executive creative director since she joined the company in 1998.

In her new position, Friess will be responsible for the creative branding of SPCP's properties. She will work directly with Sony Pictures Entertainment's Theatrical Marketing and Production teams to create the graphic elements and service the promotional needs of sales, retail and marketing for SPCP's licensing programs. She will also be responsible for planning how to creatively bring properties to the licensing market.

Prior to joining SPCP, Friess was the director of client services at Air Creative, where she worked on all syndicated television accounts, including Paramount. She was also the director of production at Werndorf and Associates.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!