Springs strikes new licensing agreements
October 28, 2002,
Fort Mill, SC — Springs Industries has struck a new licensing agreement with Universal Studios for The Cat in the Hat and is expanding its agreement with Coca-Cola.
Under the Coca-Cola agreement, Springs will launch a new Bed in a Bag collection featuring vintage Coca-Cola signs and billboards over a denim printed ground. Sheets will be a white ground percale with a vintage stripe and Coca-Cola icons.