Springs strikes new licensing agreements

Fort Mill, SC — Springs Industries has struck a new licensing agreement with Universal Studios for The Cat in the Hat and is expanding its agreement with Coca-Cola.

Under the Coca-Cola agreement, Springs will launch a new Bed in a Bag collection featuring vintage Coca-Cola signs and billboards over a denim printed ground. Sheets will be a white ground percale with a vintage stripe and Coca-Cola icons.

"The Coca-Cola bath collection has proven to be a very popular home décor item for consumers, and we're pleased that Springs Industries has the opportunity to extend the collection into the bedroom," said Nancie Siegel, director of marketing for licensed products at Springs.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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