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Santens Reaches New High, Goes Back-To-School

Santens of America has launched a new luxury towel collection with four different designs including an all-over paisley with cuff, a hi/low sheered stripe and two textured honeycomb towels to retail for $14.99, its new highest priced bath towel.

These new heavier combed cotton towels measure 28-by-54 inches and come in four colors: cinnabar, green ash, stone and pale green.

Santens is also introducing a $9.99 back-to-school towel program, which is the first time it has done a collection of this type. Three bath towels are offered: a solid with cuff and decorative jacquard border; a textured look with a geometric motif and striped border; and an all-over stripe. The new looks come in tones of blue, green and pink/orange.

In addition, Santens is showing 15 to 20 new 40-by-70-inch sheered beach towel designs at $19.99 for summer '06 in dots, stripes on the bias and animal skins with pops of bright. This newness also includes a group of black-background towels with colorful designs such as hibiscus, stripes, banana leaves and palm trees.

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