Saks inks exclusive deal with Jane Seymour
Home & Textiles Today Staff -- Home Textiles Today, September 9, 2002
Saks Inc. has announced an exclusive agreement with the actress, artist and author Jane Seymour to develop a line of home products and children's apparel for its 243-unit Saks Department Store Group (SDSG), which will debut in fall 2003.
"The very name 'Jane Seymour' evokes thoughts of elegance, beauty, and family," said George Jones, president and ceo of SDSG. "We are very eager to begin work with Jane, whose talent and creativity will be instrumental in developing these very special home and children's products."
He continued, "Our research shows that Jane has a strong connection with our target customers, and our ability to sell this Jane Seymour merchandise exclusively in our stores is consistent with our strategy of offering unique and distinctive products."
Celebrity Branding at NY Home Fashions Market