Springs dreams up latest in ad series

One of its own employees and a worthy cause are the focus of Springs Industries' newest addition to its "i dream" ad campaign.

Margaret Pearson, a Springs employee since 1996, has been chosen by the major mill as the model for the next print ad for "i dream," which has been an ongoing campaign for the company's Springmaid line of towels and sheets. Pearson currently works as a weaver instructor at the company's White Plant, located here.

Pearson, a widow and mother of four sons, was diagnosed with breast cancer in March 1998. Following successful treatment, she has been cancer-free for three years.

"I am truly appreciative of this opportunity to shed light on a disease so many women struggle with each day," said Pearson. "As a breast cancer survivor, I know the importance of finding joy in things that make us human, such as pursuing a dream. I hope consumers who see this ad will find strength in the simple message and take confidence in a proven brand that is dedicated to women's issues."

According to Betty Turner, vp, public affairs, Pearson was chosen from a small pool of Springs employees after a search was conducted through the company's corporate medical department. After being approached by Springs' marketing team, Pearson agreed to do the ad, which depicts Pearson in profile wrapped in a Springmaid sheet.

The "i dream" campaign was launched in April 2000 and targets women of all ages and from all walks of life.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!