Springs dreams up latest in ad series
June 18, 2001,
One of its own employees and a worthy cause are the focus of Springs Industries' newest addition to its "i dream" ad campaign.
Pearson, a widow and mother of four sons, was diagnosed with breast cancer in March 1998. Following successful treatment, she has been cancer-free for three years.
"I am truly appreciative of this opportunity to shed light on a disease so many women struggle with each day," said Pearson. "As a breast cancer survivor, I know the importance of finding joy in things that make us human, such as pursuing a dream. I hope consumers who see this ad will find strength in the simple message and take confidence in a proven brand that is dedicated to women's issues."
According to Betty Turner, vp, public affairs, Pearson was chosen from a small pool of Springs employees after a search was conducted through the company's corporate medical department. After being approached by Springs' marketing team, Pearson agreed to do the ad, which depicts Pearson in profile wrapped in a Springmaid sheet.
The "i dream" campaign was launched in April 2000 and targets women of all ages and from all walks of life.