Safavieh to make Martha Stewart area rugs
April 24, 2006,
New York – On the heels of its partnership with designer Thomas O’Brien, upscale area rug company Safavieh has inked a second major licensing partnership – this time with lifestyle guru Martha Stewart.
The retail price points are expected to range from $200 to $3,000 and above, depending on construction, which will include handmade and machine-made varieties as well as wire-loom rugs to meet more competitive prices. Target retailers include independent furniture and rug stores as well as major department stores.