ABC Carpet turns shoppers into designers
Home & Textiles Today Staff -- Home Textiles Today, May 28, 2008
New York – The ABC Carpet Modern Rug Gallery has launched a custom design digital interface that offers shoppers of the high-end retailer myriad floor covering designs that can be tailored to their individual decorating needs.
The new interactive design station, equipped with a plasma display screen, enables a shopper to manipulate any of ABC Carpet’s thousands of rug styles to his/her own preferences in color, texture, pile, size and material variations.
“The demand for bespoke rugs has grown tremendously in the past year. This vehicle will enhance the shopping experience and enable the customer to have an integral role in the design process,” said ABC Carpet svp Alex Kimia.
Palette options comprise 600 silk and 600 wool tones, all incorporated into the system to modify the color of the background and motif of the rug. The texture can be altered to a traditional pile or loop pile, and an option enables the user to view the surface up close. To achieve a realistic perspective of the rug in a living space, the program allows it to be placed in seven different room settings.
ABC Carpet’s Modern Rug Gallery is located here, at 881 Broadway.
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