Q.F. to Make Fabrics for Better Homes
March 7, 2005,
Q.F. Industries — a printer and converter of decorative fabrics — has signed a license to produce decorative fabrics under the Better Homes & Gardens brand.
The initial launch will be two groups, each in four patterns and three colors — 48 skus total. The fabric constructions will be duck, sateen, slubs and jacquards using cotton, acrylic and rayon. Fabrics for indoor and outdoor use will be featured. Prices will be from $4 to $7 cost.
Liebson describes the design direction “as having a contemporary bent and being trendy for home and family with the value of the name recognition of Better Homes & Gardens. We don't have to explain who they are and what they stand for. Our customer base would see the collections as a perceived value.”