October comps off to a fair start
Retail Editor 1 -- Home Textiles Today, October 15, 2013
New York - Promotional activity coupled with more autumnal temperatures into the Columbus Day weekend drove comps up 3.2% in the first week of October, according to the Johnson Redbook Retail Sales Index.
Month-to-date, October was up 3.2% compared to October of last year, relative to a revised target of a 3.6% gain. Month-over-month showed a 1.4% drop, relative to a target of a 1.0% drop.
October is a four-week month on the retail calendar, ending on November 2nd.
Redbook analyst Catlin Levis started slowly with below average customer counts, but improved as the Columbus Day weekend approached.
"October is the final month of the third quarter for most retailers and is typically an important month for retailers to meet quarterly sales and earnings targets," she continued. "The main merchandise themes in October include mid-fall seasonal apparel, Halloween, winter sports and early holiday shopping; merchants said sales in these areas were starting to build."
Apparel specialty stores were particularly promotional, she said.
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