PureCare by Fabrictech addressing new channels of retail
Home & Textiles Today Staff -- Home Textiles Today, September 23, 2013
At the New York Market - PureCare by Fabrictech - which serves the furniture store and mattress store channels as well as the medical sphere - is expanding its sleep health product line to home textiles retailers.
Introductions include antibacterial silver, Celliant and aromatherapy mattress and pillow protectors, pillows and gel-infused mattress toppers designed to create a comfortable and healthy, allergy-free sleep environment.
This includes a "good, better, best" mattress protector program that PureCare by Fabritech expects to expand into mass merchants and big-box stores.
In mattress protection, PureCare has introduced a Limited Lifetime Stain Warranty, and is designated the official manufacturer of mattress and pillow protectors for the National Sleep Foundation. PureCare also provides products that shield against bed bugs, dust mites, allergens, bacteria, fungi and odors.
The company recently moved operations to a 28,000 square-foot campus in Fairfield, N.J., which includes office, showroom and warehouse space.
International partners are also joining the team, including Zucora, from Canada, and Multimaster from Australia.
The company will be part of the Global Home Show that runs in tandem with the New York Home Fashions Market at 7 W. 34th St., room 1015, Space F.
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