Indo Count lays groundwork for projected growth, expanding into utility bedding
Retail Editor 2 -- Home Textiles Today, September 12, 2013
Mumbi, India - Bedding manufacturer Indo Count recently expanded its warehouse and EDI operations and is on path to build its product offerings with new categories -as part of the company's effort to significantly grow its business through 2015.
Indo Count plans to double its capacity to 104 million meters, or 25 million sheet sets, from 50 million meters, or 12 million sheet sets, phase-wise, by December 2015. By the end of the first phase of this expansion in early 2014, the company expects to reach 68 million meters, or 17 million sheet sets.
The mill currently generates $300 million annually, which will increase to $400 million by the end of 2014 through the expansion, positioning Indo Count "among the top three bedding players in the USA," the company reported.
Other expansion efforts are also underway, in phases, through 2015, including the addition of other bed linen categories like top of bed, basic bedding, and other home textiles categories.
In addition, this month Indo Count has set up warehousing and distribution facilities in Charlotte, N.C. that will enable the company to service ecommerce accounts.
The company's goal is to double sales to $650 million.
"As the world becomes more globalized, as the industry we work in becomes more challenging, sustaining growth amidst this volatility comes from integrating values," the company noted. "We believe deeper values like customer oriented services, adapting to changing consumption patterns, technology driven innovation, updating of people skills and becoming more sustainable are what differentiates our current success and drives our future growth."
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