Sinomax USA, HoMedics join forces
Home & Textiles Today Staff -- Home Textiles Today, September 6, 2013
Houston, Texas - Memory foam bedding manufacturer Sinomax USA has signed a licensing agreement with holistic lifestyle brand HoMedics to introduce a line of HoMedics memory foam products at the New York Home Fashions Market this month.
In creating the therapeutic memory foam line, Sinomax tapped HoMedic's creative expertise, particularly in motorized massage products. The collection will incorporate massaging elements in both bedding and travel designs crafted in neutral tones.
"We feel this brand is a homerun for Sinomax and its retail partners. Not only does it carry weight with our consumers thanks to superior merchandising efforts at HoMedics but it also builds upon our foundation of comfort living and takes it to the next level," said Lonnie Scheps, Sinomax senior vp of sales.
"We are very excited to have Sinomax on board as our latest licensee, said Alon Kaufman, ceo of HoMedics. "Their product vision and category leadership makes Sinomax a great partner to promote the HoMedics brand through product innovation and line expansion."
Sinomax's New York showroom is located at 295 Fifth Ave., Ste. 708.
Mednick Talks to HTT about Online Trends for Textiles