Fiesta moving into bedding, bath
Retail Editor 2 -- Home Textiles Today, August 21, 2013
Newell, W.Va. - The Homer Laughlin China Company, the largest U.S. pottery manufacturer and maker of Fiesta dinnerware, has inked a new license partnership with Ellison First Asia and expanded its alliance with Town & Country Living for an extensive collection of bed and bath linens set to roll out at retail in spring 2014.
The bedding and bath collections will debut at the New York Home Fashions Market, which takes place from Sept. 23-26.
"For Fiesta, the addition of bedding and bath are an exciting yet natural progression for the brand as our consumers continue to demand more lifestyle compliments to their everyday style and home décor," said Rich Brinkman, vp of sales and marketing at Homer Laughlin.
The mix and match patterns use Fiesta's color spectrum for comforters, duvet covers, bed skirts, shams, Euro pillows, accent pillows, quilts, coverlets, sheets, blankets and throws, accent window treatments, and other items.
"Ellison First Asia is excited to bring the modern consumer what they want in bedding: stylish, colorful fashion bedding that can be mixed and matched to fit their individual needs," said Kevin Finlay, president/ceo of Ellison First Asia. "We have paid great attention to the quality and details in developing the exciting new Fiesta bedding line."
Town & Country introduced Fiesta kitchen textiles and tabletop linens during last fall's market. The new collection will include a linens for the bathroom, including solid bath, hand and face towels, jacquard woven towels with matching robes, print towels, coordinating shower curtains, ceramic bath accessories in 12 colors, and coordinating bath rugs, as well as updates to the current line of kitchen textiles and tabletop.
"The cross-merchandising of Fiesta Dinnerware with matching table linens, aprons and kitchen coordinates has been a tremendous add-on to the already successful bridal registries. The new bath program will extend the colorful and decorative nature of the brand throughout the store and certainly throughout the home," said Neil Mandell, cmo, Town and Country Living.
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