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JPMA Launches JP W.O.M.E.N.

Mount Laurel, N.J. -- The Juvenile Products Manufacturers Association (JPMA) is launching JP W.O.M.E.N, a special interest group focused on women in the juvenile industry.

The organization acronym spells out its goals: Women Offering Mentoring, Education and Networking. JP W.O.M.E.N. will work to connect with, and support, leading women in the juvenile products industry so they can take on more leadership roles within their companies and as a volunteer leader.

The idea for JP W.O.M.E.N. came to fruition last fall when a few leading female professionals decided a group to support and encourage the power of women in the industry was long overdue.

Founding members include: Brenda Berg, founder of Scandinavian Child; Kelly Neal Mariotti, ceo of First Candle; Deb Mignucci, publisher of Fit Pregnancy Magazine; Jane Kitchen, editor of Kids Today Magazine; and Luanne Lager, co-owner of Regal Lager.

More than 55 female professionals engaged in a Rise and Shine with JP W.O.M.E.N. event during the recent ABC Spring Educational Conference in Las Vegas and participated in breakout sessions to discuss topics relevant to empowering women. JP W.O.M.E.N. also recently launched a Facebook page that features photos from the group's events and articles prevalent to empowering women.

Additionally, JP W.O.M.E.N. hosted its first meeting earlier this year with a meet-and-greet tea of more than 30 industry women, including representatives from manufacturers, retailers, media and charitable organizations.

"The female professionals in our industry aspire to come together to optimize the contribution of women in the baby gear industry," said Lauren Pfeiffer, director of marketing, JPMA. "We are enthusiastic about what JP W.O.M.E.N. has to offer in terms of greater opportunities for professional and personal development specific to women in our industry."

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