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Restoration Hardware Plumbing New Categories

RH is also taking a leaf from the Williams-Sonoma playbook and expanding its brands.
     This fall it will debut two new catalogs, RH Leather and RH Rugs. Future launches include RH Kitchen and Tableware and RH Antiquities, the latter of which was described by executives as a $25 billion market largely scattered among small, independent operators.
     "While many of our initiatives such as bigger catalogs and larger stores may not be intuitive and seem to move in the opposite direction of the rest of the industry fascinated by digital trend, we drive ourselves - until it hurts - so we can see what others can't see, so we can do what others can't do," said founder Gary Friedman - who serves as chairman emeritus, creator and curator.