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Nourison, Kathy Ireland to launch new collection

Retail Editor 3 -- Home Textiles Today, July 10, 2013

Saddle Brook, NJ - Nourison and Kathy Ireland Worldwide are set to unveil the new Kathy Ireland Home collections of rugs and decorative accessories this week during the Atlanta International Area Rug Market.

Featuring inspired designs, color palettes, textures and special finishes, these durable floor coverings and decorative pillows are designed to make home decorating "fun, easy and an expression of individuality without compromising the family budget," the companies noted.

"It is exciting to see this extension of our partnership with Nourison at the Atlanta market," said Kathy Ireland, ceo and chief designer of Kathy Ireland Worldwide. "We are enjoying every facet of this relationship. Our styling is on trend, our designs are beautiful and our pricing is very competitive. I believe Kathy Ireland Home by Nourison is an incredible offering for every retailer and their customers."

Added Alex Peykar, principal, Nourison: "Kathy is well known all around the world as a trend maker and her brand is one of the most recognizable names in the industry."

Kathy Ireland Home by Nourison includes the following rug collections:

  • Hollywood Shimmer, a group of power loom-woven, lush wool blends with silk highlights in an array of designs and color palettes.
  • The Santa Barbara, a trend-setting shag assortment with a sense of informal elegance and cozy intimacy, made from 100% polypropylene and power loom woven for durability and easy maintenance.
  • Bel Air, a collection of power-loomed area rugs highlighted with silk-like, cut-pile polypropylene on velvet-like, flat-woven chenille.
  • Palisades, an assortment of area rugs fabricated with a dense cut and loop pile for added texture.
  • Villa Retreat, a power-loomed collection of designs revealed in ornamental color palettes with attention-to-detail, including a high/low texture, cut pile motifs on soft, flat woven, chenille grounds and hand carving.
  • Lumière, a power-loomed collection featuring bordered, time-honored Persian motifs, embellished with arabesques, flowers and flourishes, and made of 100% New Zealand hard-twist wool.

Kathy Ireland Home by Nourison also includes a collection of decorative pillows featuring an expansive array of designs, fabrics, finishes, color palettes and decorative techniques, including prints-on-raw silk, beading, sequins, embroidery, hair-on-hide, metallic yarns, gemstones, and gold foil.

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