Hayneedle incorporates Foundary flash sale
Retail Editor 2 -- Home Textiles Today, May 6, 2013
Omaha, Neb. - Online home furnishings retailer Hayneedle today began offering special, curated sales events from The Foundary, the company's independent flash sale site.
Thefoundary.com will no longer exist as a standalone website.
The Foundary members can use their email addresses and passwords to access to hayneedle.com. Their hayneedle.com account will also include information regarding past and current orders from the Foundary. All members who received the Foundary's daily email will now receive emails announcing the latest ready-to-shop Foundary Styleboard events at hayneedle.com.
The Foundary's handpicked selections will appear as ready-to-shop Styleboards on hayneedle.com designed to inspire, share what's trending and provide decor direction. Shoppable Foundary Styleboard events will be introduced weekly, each lasting six weeks to six months in duration.
"We have spent a considerable amount of time speaking with The Foundary's members to deliver the kind of shopping experience they want," said Rob Anderson, general manager of the Foundary. "
"Simply put, hayneedle.com offers a better shopping experience for more people, while enabling the Foundary's talented team of merchants to continue to deliver inspiration from the most sought-after brands and upcoming designers," said Hayneedle chief marketing officer Brian Moen. "The Foundary's members will now have access to the kind of exceptional quality, prices, selection and customer service that have made Hayneedle one of America's largest online home furnishings retailers."
Launched by Hayneedle in October 2010, the Foundary has offered members daily deals on home goods at up to 70% off retail prices.
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