Lifting the Veil
Carole Sloan -- Home Textiles Today, May 2, 2013
The soft opening of JCPenney home shops began April 6 in approximately 500 stores.
The official opening date for the transformed home department has been a bit harder to nail down. JCPenney has said it will "this spring," "in May" and "by Mother's Day," which is May 12.
Visits by HTT staff to three stores in the New York/New Jersey metropolitan area found the home departments very much under construction and hidden behind bright, white tarps. The photos on this page were provided by JCPenney and shot in its Fairview, Texas unit.
|The Michael Graves Design collection encompasses cookware, small
appliances, kitchen gadgets, serveware, decorative accessories, lighting
|Design by Conran comprises furniture, accent furniture, rugs, decorative accessories,
lighting and lamps.|
|The Happy Chic by Jonathan Adler assortment includes bedding, bath, window treatments, rugs,
dec pillows, kitchen textiles, decorative accessories, furniture, accent furniture, lighting and lamps,
tabletop and serveware. At right: The Martha Celebrations collection includes party decorations,
tableware & serveware, mostly paper; sweets and treat boxes, stationery and invitations, gift bags
and wrap, and greeting cards.|
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