Surya expands branded collections, expands furniture offerings
Cecile Corral -- Home Textiles Today, April 22, 2013
Calhoun, Ga. - A Parisian designer, globe-trekking Australian artist, and an American fashion designer have something in common these days: Surya.
In time for launch at the High Point Market this week, Surya Inc. has created three new collections with French historian and designer Florence de Dampierre, the estate of the late Florence Broadhurst, and fashion designer Peter Som.
With de Dampierre, Surya has developed a collection of historical decorative motif-inspired rugs. Heavily influenced by French design and cultural reference points, de Dampierre's expertise as a historian all contribute to the look and feel of her new collection for Surya.
"I look to the past to create modern interpretations of classical designs," she explained. "By using colors in unexpected ways, I inject whimsy and form that is pleasing to the eye and comfortable in the home."
An exclusive new line of pillows inspired by the archival designs described Surya's new program with the estate of the late Broadhurst. As Surya put it, the artist's "elegant patterns, considered ground-breaking decades ago, now convey a look that's both contemporary and timeless." Broadhurst, who was born in 1899, was known for the bold patterns of her extensive wallpaper collection - inspired by her world travels, love of art and colorful personality.
"Florence Broadhurst was one of the most pioneering designers of the 20th century and her vast library of work continues to be as relevant today as when she first created them," noted Satya Tiwari, president of Surya. "We are delighted to have the opportunity to partner with Florence's estate to bring some of her most beautiful designs to life again through a new series of colorful, boldly patterned pillows."
Surya aims to converge lines between the fashion runway and home decor with its sophisticated new area rug collection with designer Peter Som.
Som has artfully translated key elements of his popular apparel collections into a series of rug designs featuring bold patterns and intense palettes, unified through a modern approach to design.
"We understand the enormous influence that the fashion industry has on the world of home decor. The way that consumers dress and choose to style their homes are integrally linked - with those ties growing stronger each year. Our new partnership with Peter Som is a reflection of this trend," Tiwari said. "Peter's reinterpretation of the vivid color palettes and contemporary style synonymous with his runway collections is sure to be a natural fit for the Surya home fashion customer."
And in related news, Surya is also presenting at High Point Market its first upholstered accent furniture collection. A natural extension of the company's pouf collection, the 50-plus-piece program marks Surya's foray into this growing category.
Handmade in India and set to retail from $199 to $1,499, the wool-fabric line includes ottomans, benches and foot stools. Its designs stem from some of Surya's best-selling flat weave patterns including bold stripes, geometrics, medallions, chevron and houndstooth.
"Our goal is to be the retailer and designer's one-stop shop for home accessories. We understand that rugs, pillows and other accessories are often the place where the consumer gets to experiment with a new style or color trend that may be too much of a financial commitment in a large furniture piece. Continuing to expand our offerings into small upholstered goods felt like the next logical step in offering a full range of options to our customer," Tiwari said.
All of these new lines will be on display at Surya's flagship showroom, located Showplace 4100.
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