Gift Card Biz Keeps on Giving
November 27, 2012,
NRF's 2012 holiday consumer spending survey, which was conducted by BigInsight and polled 9,383 consumers from Nov. 1-6, found 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards - the highest amount in the survey's 10-year history.
Total spending on gift cards will reach $28.79 billion.
A record number of consumer said they will give their friends or family members a gift card for an online merchant (11.2%) and coffee shops (18.1%). Others will buy gift cards for department stores (39.1%), book stores (20.8%), grocery/gasoline stores (12.6%), and discount stores (14.2%). And 33.3% of shoppers will send friends and family for a night out with restaurant gift cards.
According to NRF's first holiday survey, released in October, six in ten (59.8%) of consumers polled said they would like to receive gift cards this year, up from 57.7% last year.
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