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Macy's revs up for Black Friday with new mobile app

New York - Macy's will ring in the holiday selling season on Black Friday - the day after Thanksgiving Day - with specials in every department starting at 12 a.m. on Nov. 23 in its stores across the country.

A new Black Friday feature on Macy's mobile app is being launched to help customers browse and shop for specials specific to their local store. In addition, an exclusive new collection from MAC Cosmetics will be previewed for a limited time.

Macy's will host its Black Friday "one-day shopping extravaganza" event at its more than 800 locations nationwide as well as at macys.com.

"Black Friday is a day dedicated to finding the best deals," said Peter Sachse, Macy's chief stores officer. "For the first time last year, Macy's stores nationwide opened at midnight and our customers loved getting a head start on their holiday shopping."

Beginning Nov. 15, Macy's customers will be able to view Black Friday specials on their mobile device, create personal shopping lists they can edit and share with friends, and receive push notifications that about previously unadvertised specials. In addition, shoppers will be able to browse Black Friday specials specific to each Macy's, helping them navigate their local store by sending the department name and floor for each special by store location.

The new Black Friday feature, created through a partnership with eBay Inc., will be available for iOS devices and can be used by downloading the Macy's App at the Apple App store.

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