Fred Shand pillows inspired by Moroccan stitchery
Retail Editor 3 -- Home Textiles Today, October 15, 2012
New York - Home textiles and lifestyle brand Fred Shand has introduced two new pillows, Counting Stiches and Berry Garden, via Anthropologie.
"In its essence, the idea behind these designs was to take traditional Moroccan stitch techniques and simplify them. It was also about incorporating the bizarre prints of the
1800's," said company founder Kate (Fred) Loudoun-Shand.
She added: "Textiles from the Ottoman Empire, crossing the silk route, were arriving in London and influencing the Huganot silk weavers in the city's Spittalfields to produce outlandish, large scale designs for their silk cloth. They caused quite a stir at the time."
Counting Stitches features tiny coral cross-stitches on the front and lime green on the
back. Berry Garden is printed with appliqué plumes, petals and fruits as well as embroidery in
plum, coral, gray and white on a beige background.
Founded in 2009, Fred Shand's line includes bedding, window treatments, decorative pillows, and bespoke pieces made with attention to detail.
One of the company's first lines was a collection of 24 handmade quilts for Anthropologie that were the result of a collaboration between designers in New York, London and Delhi.
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