Aerin signs licenses for fabric, rugs, furniture and lighting
Retail Editor 2 -- Home Textiles Today, September 27, 2012
New York - Aerin, the luxury lifestyle brand created by Aerin Lauder, has licensed in a variety of home categories for products to debut in spring 2013.
Lee Jofa will create a line of designer upholstery fabrics, wall coverings and trimmings, as well as, a collection of area rugs that will be offered exclusively to interior designers and decorators through a Lee Jofa corporate and representative showrooms and national sales representatives.
EJ Victor will introduce Aerin-branded fine furniture that will be available to the interior design and decorating trade and select retailers. Visual Comfort & Co. will unveil lighting that will be sold through specialty and independent retailers as well as at aerin.com.
This year, the Aerin debuted Aerin Beauty with The Estée Lauder Companies Inc., a home fragrance collection with Nest Fragrances and a directly sourced and produced Home Objet collection. Earlier this year, the brand licensed with Lenox Corporation for tabletop.
"While beauty is my heritage, home is one of my passions," said Lauder, the brand's namesake and granddaughter of the iconic Estée Lauder. "When I decided to enter into the home category, it was imperative that I collaborate with partners who share my vision for creating quality products with a classic yet modern aesthetic."
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