Nourison signs with Waverly, brings initial collection to market
Home & Textiles Today Staff -- Home Textiles Today, September 12, 2012
New York - Looking to give its customers an early glimpse on its newly inked license with Iconix Brands' Waverly brand, Nourison came to market this week with a soft launch of the accent and area rug program.
Two out of three initial collections are on display at the company's ample lobby showroom at 295 Fifth Avenue. They are a printed polyester frise-type low-pile shag, and a washable hooked line - the latter being Nourison's signature construction for its accent division.
Julie Rosenblum, Nourison's executive director of licensing, told HTT at least one more collection - an indoor/outdoor offering - will soon be added to the branded line.
Waverly, a longtime home brand, has recently been updated to include a library of more casual and bright-colored patterns in floral, globally-inspired, striped, coastal, and soft-novelty looks that are more relevant in to today's home décor trends.
Nourison's new Waverly rugs incorporate many of those refreshed looks, and the company has created several design stories for the collection, including: Beach and Bay in accent rugs; and Global Awakening, Aura of Flora, and Sun ‘N Shade in rugs.
Industry Related Content
Celebrity Branding at NY Home Fashions Market