Home Textiles Sourcing Expo Expands
Jennifer Marks -- Home Textiles Today, August 1, 2012
NEW YORK - The third annual edition of Messe Frankurt USA's Home Textiles Sourcing Expo will offer a bit more of everything.
Exhibitor participation is up 10% for the show, which runs in tandem with Texworld USA and the International Apparel Sourcing Show at the Javits Center here from July 24-26. There will be more than 145 exhibitors in the home sourcing section showing a variety of fabrics and finished products.
Pre-registrations among attendees are up, too, according to Whitney West, Messe's marketing manager for the New York shows.
"Between the three shows we're expecting over 6,000 people. The numbers for home and for apparel are up, and the numbers for TexWorld are even with last year," she said. "So far, so good."
First-time exhibitors include home textiles manufacturers from Canada, Hong Kong, Peru, Portugal, Turkey and the United States. Returning exhibitors hail from China, Egypt, India, Korea, Pakistan and Spain.
The bulk of this year's exhibiters hail from China and India, with Chinese manufacturers representing the key textiles hubs of Zhejiang Shaoxing, Shandong Qingdao, Jiangsu Changsu, and Wujiang Shengze. "The Sino-U.S. textile trade has reached new levels. In partnership with Messe Frankfurt, we are presenting these three international supply chain network events (Home Textiles Sourcing Expo, Texworld USA and the International Apparel Sourcing Show) to promote further cooperation between Chinese and American textile products companies," said Xu Yingxin, executive vice chairman of CCPIT TEX.
Also for the first time, the home segment of the show will have a dedicated trend presentation in alliance with Global Color Research, an international trend studio for color and design.
"We're at the point where the show was demanding a stronger trend [statement]," said West.
Global Color Research curated the trends on display in January at Heimtextil in Germany, which is also organized by Messe Frankfurt. The studio also contributed to Heimtextil's office trend book, Montage. Heimtexil trends and Montage images are providing direction for this month's trend display.
The show will also include a seminar program developed in partnership with Lenzing. The full schedule is available at www.homestextilessourcing.com. No registration is required.
Among the highlights:
Home Textiles Sourcing Expo Trends: Mark Woodman, trend consultant at Global Color Research, will address the latest in home textile trends.
Fantasies and Realities Impacting Color Choices for the Home in 2013: Laurie Pressman of Pantone will reveal the balanced trend palettes that will lead in 2013.
The Path to Happiness for Winter 2013/2014: Laurie Pressman of Pantone examines how color will play with material, texture and superimposition for Autumn/Winter 2013/2014.
How to Make Dollars and Sense of the American Retail Market: Warren Shoulberg, editorial director of Home Textiles Today, will present an overview of the U.S. retail marketplace, discussing the positioning and strategy for the largest stores in home textiles so that overseas suppliers can better understand their customers here.
World Palette: The International Collection: Mark Woodman of Global Color Research will unveil the Color Marketing Group World Palette and discuss the influences coming from Asia, Latin America, Europe and North America.
Lenzing will also run a seminar track as part of the Texword USA show. Topics include bleaching, eco certifications, avoiding conflict minerals and starting a new business, among others. The full schedule is available at www.TexworldUSA.com.
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