New Ecommerce Veep Hired at Martha Stewart Living Omnimedia

NEW YORK - Michael Robinson has joined MSLO as vp of ecommerce to expand the company's web selling operation, including the branded Martha Stewart site being built in conjunction with JCPenney.
     Robinson was most recently head of ecommerce for Europe and the UK at Anthropologie, where he built and managed that brand's website and catalog businesses. Prior to that, he was a retail consultant and held managerial positions at Smith & Hawken and Banana Republic.
     He reports to Lisa Gersh, coo.
     "Michael brings a great background from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we're targeting and the best ways to attract those consumers to an e-commerce environment," said Gersh.
     At one time, Omnimedia had a catalog and ecommerce operation offering upscale Stewart-branded merchandise - a counterpoint to its $1.5 billion Everyday Living brand at Kmart. However, in 2003 it began to scale back the direct-toconsumer segment and ultimately exited the business.
     The company will re-enter ecommerce through a joint venture with JCPenney in 2013, which will also mark the debut of Martha Stewart shop-in-shops anchoring the retailer's remodeled home department.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!