Nourison Launches Butera, Expands Abboud
Home & Textiles Today Staff -- Home Textiles Today, May 7, 2012
SADDLE BROOK, N.J. - Nourison feted a new line of rugs in concert with designer Barclay Butera at High Point Market last week and enhanced its Joseph Abboud licensed collection.
"Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic," said Alex Peykar, principal at Nourison. "I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections."
Butera added: "Meeting with and exploring the potential for this line with Nourison was exciting from the beginning. This company is explosive in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to our customers who have been clamoring for rug designs of this very nature for years."
The Joseph Abboud licensed collection with decorative pillows in a variety of styles, including hair on hide, beaded, leather, shag, and basket weave constructions - all available "in a multitude of textures and fabrications," the company said.
Retails range from $79 to $199 and sizes span 12-inch to 20-inch squares.
"This is a logical expansion of our Joseph Abboud line," said Peykar. "These pillows perfectly complement the Joseph Abboud rug collections in terms of color, texture and design. Our decorative accents division has grown significantly in the past year and we think it adds significantly to our product offering for the home furnishings market."
The new pillows "are the epitomes of contemporary home fashion and reflect our unique design aesthetic in a wonderful way," noted Bernardo Rojo, creative director for Joseph Abboud. "I am very excited about this new collection of over forty pillows. Every one of them is a remarkable, hand-made, masterpiece."
In addition to decorative pillows, Nourison's Joseph Abboud line comprises a range of sophisticated rug styles that are available in a full range of sizes and designs.
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