Nourison Launches Butera, Expands Abboud

SADDLE BROOK, N.J. - Nourison feted a new line of rugs in concert with designer Barclay Butera at High Point Market last week and enhanced its Joseph Abboud licensed collection.
     "Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic," said Alex Peykar, principal at Nourison. "I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections."
     Butera added: "Meeting with and exploring the potential for this line with Nourison was exciting from the beginning. This company is explosive in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to our customers who have been clamoring for rug designs of this very nature for years."
     The Joseph Abboud licensed collection with decorative pillows in a variety of styles, including hair on hide, beaded, leather, shag, and basket weave constructions - all available "in a multitude of textures and fabrications," the company said.
     Retails range from $79 to $199 and sizes span 12-inch to 20-inch squares.
     "This is a logical expansion of our Joseph Abboud line," said Peykar. "These pillows perfectly complement the Joseph Abboud rug collections in terms of color, texture and design. Our decorative accents division has grown significantly in the past year and we think it adds significantly to our product offering for the home furnishings market."
     The new pillows "are the epitomes of contemporary home fashion and reflect our unique design aesthetic in a wonderful way," noted Bernardo Rojo, creative director for Joseph Abboud. "I am very excited about this new collection of over forty pillows. Every one of them is a remarkable, hand-made, masterpiece."
     In addition to decorative pillows, Nourison's Joseph Abboud line comprises a range of sophisticated rug styles that are available in a full range of sizes and designs.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!