Rio Home Fashions, Iona Crawford Partner for Fashion Basic Bedding Collection
Home & Textiles Today Staff -- Home Textiles Today, April 7, 2012
SOUTHAMPTON, N.Y. - Rio Home Fashions, a bedding source for basic and memory foam goods among other home textiles products, has signed a licensing partnership with Vogue-UK designer Iona Crawford to co-create a new lifestyle program for the home.
Marking Crawford's foray into the home category, the venture was crafted by Prince of Scots - which represents Crawford and aims at merging "technology and fashion," the companies said.
"Our concept will be different and upscale from what is offered in the market place," said Glen Sun, owner, Rio. "In a tough economy we will give customers the opportunity to buy smarter. Fashion, basic, comfort and technology will all be in one product."
Crawford's vision of design and color for the new line is inspired by Scotland's natural beauty, she said, and "will transform basic product into lifestyle collections with more function for the home."
The collection is set to hit retail this fall in both North America and Asia. Rio's licensing agreement with Crawford includes the United States, Canada, Mexico, Japan, and China.
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