Rio Home Fashions, Iona Crawford Partner for Fashion Basic Bedding Collection

SOUTHAMPTON, N.Y. - Rio Home Fashions, a bedding source for basic and memory foam goods among other home textiles products, has signed a licensing partnership with Vogue-UK designer Iona Crawford to co-create a new lifestyle program for the home.
     Marking Crawford's foray into the home category, the venture was crafted by Prince of Scots - which represents Crawford and aims at merging "technology and fashion," the companies said.
     "Our concept will be different and upscale from what is offered in the market place," said Glen Sun, owner, Rio. "In a tough economy we will give customers the opportunity to buy smarter. Fashion, basic, comfort and technology will all be in one product."
     Crawford's vision of design and color for the new line is inspired by Scotland's natural beauty, she said, and "will transform basic product into lifestyle collections with more function for the home."
     The collection is set to hit retail this fall in both North America and Asia. Rio's licensing agreement with Crawford includes the United States, Canada, Mexico, Japan, and China.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!