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PCHF Promotes Rae; Launches Austin Horn Bath

Richard Rae PCHFRichard Rae PCHF
NEW YORK - Richard Rae has been named senior vp of national sales and marketing, textile products, for Pacifi c Coast Home Furnishings (PCHF).
     Rae joined the company last summer as svp of national sales and marketing. He will be responsible for all company products, including bath. Rae has more than 30 years of experience in the industry and held previous positions at India Ink, Home Innovations and Regal Rugs. In his new role, Rae led the launch of its lifestyle Austin Horn Classics brand in bath products at market earlier this month.
     The Austin Horn bath introductions feature fully coordinated bath accessories, including ceramic, stoneware, glass and metal accessories, jacquard and embellished velour towels, shower curtains and rugs. Towels were shown in four spring and four fall colorways.
     In Austin Horn bedding, the company showcased an expanded program of sheets with three layers of packaging. Its Ecru label features 300- to 500-thread-count cotton sateen sheets; its black label features 500- to 800-thread-count offerings in sateens, Pima or Supima cotton; and the brand's platinum label showcases 800-threadcount sheets or higher in Egyptian cotton.

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