Peking Handicraft Steps up to Bigger Digs at 295 Fifth
March 31, 2012,
The new location is about 40% larger than its previous showroom and will incorporate its Trina Turk line, which had occupied a separate suite in the same building. In addition, Peking's Mary Jane brand will have its own space in the showroom, which is located at No. 905.
"We'll also have separate space for luxury," said Carol Antone, vp of creative. "We fell like luxury is such a strong trend, so we're doing a collection for it."
Luxury, she said, "is not a motif. It's more of a mood and a feeling - and a kind of color story."
The hues involved include tints of green, pink and lavender. "There's a lot of texture involved in it," Antone added.
The new showroom will also allow for more cross-category presentations. Peking's former space accommodated a lot of beds, but they were packed cheek-by-jowl. In the new showroom, the company will present fully coordinated lifestyle displays.