Walmart to Provide Gen Merch Data to NPD Group

Walmart U.S. stores has signed an agreement with consumer research firm NPD Group to provide data for its general merchandise categories. The move comes seven months after Walmart signed a similar cooperation deal with Nielsen for packaged goods.
     NPD will analyze sales data from Walmart's U.S. stores as well as walmart.com. Categories covered in the agreement include home, apparel, hardlines, toys and entertainment.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!