Walmart to Provide Gen Merch Data to NPD Group
February 24, 2012-- Home Textiles Today,
Walmart U.S. stores has signed an agreement with consumer research firm NPD Group to provide data for its general merchandise categories. The move comes seven months after Walmart signed a similar cooperation deal with Nielsen for packaged goods.
NPD will analyze sales data from Walmart's U.S. stores as well as walmart.com. Categories covered in the agreement include home, apparel, hardlines, toys and entertainment.