Chortex US includes bedding for first time among its market introductions
September 20, 2011,
At the New York Market - High-end bath house Chortex launched its bedding collection this week with two collections - a stripe and a floral.
Giving a modern twist to traditional designs, Chortex's new bedding program for the U.S. market is all 200-count 100% cotton percale for a soft feel.
The second is a damask-inspired floral with a more contemporary floral interpretation and palette, using blues and reds against a white ground.
Also new for market from Chortex are three bath ensemble programs from Turkey, including: the 100% Egyptian long-staple cotton Rhapsody grouping in six solid colors; Irvington, a 700-gram Pima cotton towel available in six solid colors; and Royal Ascot, a 100% Supima cotton product that comes in eight solid colors.
The average price points for the towels are estimated at: $9 for the fingertip, $20 for the hand towel, $30 for the bath towel and $60 for the bath sheet.
Urban Stripe from Chortex