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Chortex US includes bedding for first time among its market introductions


At the New York Market - High-end bath house Chortex launched its bedding collection this week with two collections - a stripe and a floral.

Giving a modern twist to traditional designs, Chortex's new bedding program for the U.S. market is all 200-count 100% cotton percale for a soft feel.

One bed features yarn-dyed stripes in blues, brown and a bright pink against a white ground. It includes the top-of-bed comforter and shams as well as matching sheet sets.

The second is a damask-inspired floral with a more contemporary floral interpretation and palette, using blues and reds against a white ground.

Also new for market from Chortex are three bath ensemble programs from Turkey, including: the 100% Egyptian long-staple cotton Rhapsody grouping in six solid colors; Irvington, a 700-gram Pima cotton towel available in six solid colors; and Royal Ascot, a 100% Supima cotton product that comes in eight solid colors.

The average price points for the towels are estimated at: $9 for the fingertip, $20 for the hand towel, $30 for the bath towel and $60 for the bath sheet.

Urban Stripe from Chortex

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