Sleep Innovations expands Rejuvenate program with new mattress topper
Home & Textiles Today Staff -- Home Textiles Today, September 16, 2011
West Long Branch, N.J. - Looking to give new life to the mattress topper category this market is Sleep Innovations with a new mattress topper product to its Rejuvenation-branded collection
A designer and manufacturer of advanced foam sleep solutions, Sleep Innovation created this new product as a complement to the Rejuvenation Pillow, which launched last market. The Rejuvenation three-inch mattress topper consists of two layers - one of gel-infused memory foam, and the other of Luratex foam - "to create a unique customizable sleep surface by stacking the topper's two layers in three different configurations prior to securing in the fabric cover," the company explained. "The layers can be stacked to produce a soft, firm or massage-like feel depending on the consumer's sleep preferences and needs."
The combination of gel-infused memory foam and textured Luratex foam in Rejuvenation, Sleep Innovations noted, is intended to balance sleep temperature, support and cushioning. More specifically, the softness of the gel-infused memory foam layer eliminates painful pressure points and improves air circulation to help maintain a comfortable sleep temperature while the textured layer of Luratex foam adds extra support.
"We received such positive feedback on the Rejuvenation Pillow, we wanted to expand the product line to further address our consumers specific sleep needs," said Sleep Innovations evp of business & product development, Mike Loomis. "With consumers being able to customize everything from their cars to their coffee, we thought it vital to provide them with options when it comes to their sleep surface. By allowing consumers to tailor their sleep surface with our combination of high-quality materials, we are helping them achieve the exact level of support and comfort they need to get a better night's sleep."
Olympic Gold medalist swimmer Dana Torres, 45, who is currently training for her sixth Olympic games, previously launched the Sleep Innovations Rejuvenation product line with her endorsement of the pillow.
"I have counted on my Rejuvenation Pillow to help me wake-up feeling relaxed and refreshed, and I am excited to add another Rejuvenation product to my sleep environment," Torres said." We all have different sleep needs so the fact that I have the ability to experience a softer or firmer sleep based on my body's needs is ideal."
Industry Related Content
Celebrity Branding at NY Home Fashions Market