Trident India nabs JCP 2010 Innovation Award for new tech towel

Retail Editor 3, July 20, 2011

New York - J.C. Penney Co. recently honored Trident India with its 2010 Innovation Award for development and retail performance of the manufacturer's Pure Perfection line.

JCP presented the award last month the mid-tier department store's International Supplier Summit held at Hong Kong.

Trident India, which manufacturers bath towels, beach towels and terry robes, credited its "excellent collaboration" with JCPenney in developing a product "that not only meets the customers' requirements but also provides additional features and benefits to the user."

The "Pure Perfection" towel was created using Trident's proprietary Air Rich Yarn, which is soft and highly absorbent. Unlike conventional low-twist towels, Pure Perfection towels do not lint and remain soft and fluffy after multiple washes. The collection's color palette was developed in collaboration with a Swiss organization, and its color fastness is guaranteed for 50 washes.

Trident said it is now offering a broad range of towels and bathrobes that employ the Air Rich technology.


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