Trident India nabs JCP 2010 Innovation Award for new tech towel
July 20, 2011,
New York - J.C. Penney Co. recently honored Trident India with its 2010 Innovation Award for development and retail performance of the manufacturer's Pure Perfection line.
JCP presented the award last month the mid-tier department store's International Supplier Summit held at Hong Kong.
The "Pure Perfection" towel was created using Trident's proprietary Air Rich Yarn, which is soft and highly absorbent. Unlike conventional low-twist towels, Pure Perfection towels do not lint and remain soft and fluffy after multiple washes. The collection's color palette was developed in collaboration with a Swiss organization, and its color fastness is guaranteed for 50 washes.
Trident said it is now offering a broad range of towels and bathrobes that employ the Air Rich technology.