Protect-A-Bed Product Giveaways Promote Healthy Sleep
May 24, 2011,
The first round of giveaways is taking place every Friday through June 10 and will focus on allergy relief issues. Consumers can win a variety of Protect-A-Bed products by visiting the www.protectabed.com website and filling out an online form.
James Bell, CEO of Protect-A-Bed, said that about one in five Americans suffers from allergies, and dust mites are among the biggest contributors, leading to a significant number of asthma attacks.
"The bedroom contains the greatest number of dust mites and pet allergens, which makes it the most important room to allergen-proof," he said. "That is why we place such a strong emphasis on the allergen-protective features of our products. Through our website giveaways, we're hoping to educate more people about the positive benefits they can feel by protecting their mattresses from harmful allergens."
Protect-A-Bed has launched an advertising campaign in movie theaters in 10 major markets, emphasizing the elements that interrupt sleep and offering products that address these issues.
And to continue to build relationships with parents, Protect-A-Bed has also begun offering a group of parenting bloggers the ability to independently review the company's Potty Training Protection Pack, and will allow them to give away the product to one lucky follower, officials said.
Protect-A-Bed has also begun a "Sneeze Less ... Snooze More" poll on Facebook. Questions appear each Monday and ask fans to choose their biggest allergy complaint, what they do to relieve allergies and what triggers their allergy symptoms. Results from the polls are shared with the community.