Springs Global to produce Paula Deen collection
Retail Editor 3 -- Home Textiles Today, May 9, 2011
New York - Springs Global is adding yet another name to its growing brand portfolio: television cooking celebrity and author Paula Deen.
Springs will produce bedding, bath, lighting and decorative accessories under The Paula Deen Home Collection, which is expected to debut in spring/summer 2012.
"Already a dynamic individual whose charismatic personality has taken over kitchens across America, Paula Deen easily translates to a larger lifestyle brand, and home décor is a natural extension," said Joe Granger, president of Springs Global.
Springs' other brand partnerships include Diane von Furstenberg, Nate Berkus, and Espacio Sami Hayek.
Deen also has licensing arrangements with Kaleen for area rugs, Universal for furniture and Meyer for cookware as well as her own magazine.
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