Izod Signs With Comfort Revolution for Memory Foam Bedding
Home & Textiles Today Staff -- Home Textiles Today, May 5, 2011
NEW YORK - Comfort Revolution, the new bedding start-up from Michael Fux, already has its first licensed brand: Izod.
The two parties announced earlier this month that Comfort Revolution, founded by former Sleep Innovations head Fux, will market and distribute memory foam bedding and stadium seat cushions under the Izod brand. The new line debuted at the New York Home Fashions Market, which also marked the official launch of Comfort Revolution.
The bedding line includes non-coil memory foam mattresses, mattress toppers and pillows, and will be available in twin, queen and king sizes. The memory foam bedding collection will retail for approximately $500 and up.
Izod currently licenses West- Point Home for fashion and utility bedding, as well as towels and other bath products.
"With Comfort Revolution's extensive experience in this category, we believe they are the best partner to introduce the Izod bedding line," said Allen Sirkin, president and chief operating officer of Phillips- Van Heusen, which owns the Izod brand.
"These products will appeal to the Izod consumer who is looking for innovation, quality and performance," Fux said. "We look forward to working closely with PVH in developing exciting new products and packaging that will help grow our business and theirs."
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