Louisville Bedding, La-Z-Boy Expand License into U.S. Market

LOUISVILLE, KY. - After three years of working together in Canada, basic bedding house Louisville Bedding and residential furniture retail chain La-ZBoy are expanding their licensed partnership across the border into the United States.
     Mandy Talbert, brand manager, explained to HTT that the license covers all basic bedding products, from bed pillows and mattress pads to sheets and comforters.
     "Pricing and fabrication are similar to most licensed products in their respective categories," she said. "The difference with the La-Z-Boy collection is that everything is developed oversized and overly comfortable."
     The new collection is launching in mid March during the New York Home Fashions Market, also known as market week.
     "Think of it as comfortable, affordable luxury ... [La-Z-Boy's] its elements of comfort and function lends itself naturally to our categories," Talbert added. "Permanent branding encompasses very item. Retail targets run the spectrum from department store to furniture to mid-tier and mass merchants."
     Louisville Bedding, which has been working with various license brands over the past 20- plus years, also currently partners with Croscill, Nautica,
     Simmons for its Beautyrest and Deep Sleep brands, and Share the Care, as well as several private label programs.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!