Louisville Bedding, La-Z-Boy Expand License into U.S. Market
March 18, 2011,
Mandy Talbert, brand manager, explained to HTT that the license covers all basic bedding products, from bed pillows and mattress pads to sheets and comforters.
"Pricing and fabrication are similar to most licensed products in their respective categories," she said. "The difference with the La-Z-Boy collection is that everything is developed oversized and overly comfortable."
The new collection is launching in mid March during the New York Home Fashions Market, also known as market week.
"Think of it as comfortable, affordable luxury ... [La-Z-Boy's] its elements of comfort and function lends itself naturally to our categories," Talbert added. "Permanent branding encompasses very item. Retail targets run the spectrum from department store to furniture to mid-tier and mass merchants."
Louisville Bedding, which has been working with various license brands over the past 20- plus years, also currently partners with Croscill, Nautica,
Simmons for its Beautyrest and Deep Sleep brands, and Share the Care, as well as several private label programs.
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