Welspun, Thom Filicia to Launch Bedding Line on QVC in mid February
Home & Textiles Today Staff -- Home Textiles Today, February 8, 2011
NEW YORK - Bedding and bath home textiles company Welspun USA and interior designer and television personality Thom Filicia are set to launch their first collaborative consumer bedding line on the QVC shopping network in mid February.
On Feb. 16, Filicia will introduce his modern yet classic collection on-air, and the line will then be available on QVC's website for a month following.
The new collections include complete top of bed ensembles in four patterns - Woven Dream, Floral Vine, Full Bloom and Sunrise Plaid - as well as two different throw blanket styles. Each collection includes a comforter with coordinating sheet sets, standard pillow shams, bed skirts, lumbar pillows and square pillows.
The collection features immaculate embroidery, textured finishes and modern colors. Woven Dream is a bold geometric pattern available in two deep colorways with complementing touches of chartreuse or gray.
Floral Vine features a delicate, tone-on-tone embroidered vine on a textural background available in either a mineral or chartreuse colorway. Full Bloom offers an intricate floral bud design, which is both playful and sophisticated, and is available in pink with yellow accents as well as yellow with green accents.
Sunrise Plaid is a classic linear pattern offered in either an aqua and brown combination or a pink and gray blend.
"I truly believe that style is a personal form of self-expression," explains Filicia. "I want to bring my home collection to the most personal space in the home - the bedroom."
Filica represents one of Welspun USA's several designer license partners. The company also markets Nautica, Christy, Graccioza, and Amy Butler.
Industry Related Content
Celebrity Branding at NY Home Fashions Market