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Bon-Ton investing in better e-commerce performance

Retail Editor 3 -- Home Textiles Today, January 26, 2011

York, Pa. - To support its rapidly growing online business, regional department store chain The Bon-Ton Stores Inc. has tapped dynaTrace Software Inc. for use of its application performance management to improve the performance the retailer's recently implemented IBM e-commerce platform.

During the company's third quarter conference call a few weeks ago, Bon-Ton president and ceo Bud Bergen noted online sales are up more than 75% year-to-date for www.bonton.com.

Other retailers using dynaTrace software include Macy's and Zappos.

 

 

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